About Us
Talent on Call: Our Unique Business Model
Fish-On Marketing is small by design but big on results. We function much like a general contractor building a home. Over the years we have built strong partnerships with web, film, print/design, and event companies. By aligning with these small but creative shops, Fish-On can assemble a team of experts based on the unique needs of your particular project.
By engaging this talent only when you need them we are able to keep costs and overhead low and expand our infrastructure only when you need us to be big. However, even though we may have a coordinated team of specialists dedicated to your needs, Fish-On Marketing remains your single point of contact to manage the project from concept through execution.
Bud Hanson - Owner and Marketing Guide
Bud Hanson has spent over 20 years in the world of marketing. Most of those with a Fortune 100 company working on very large consumer brands. But over the last 10 years he developed a passion for building brands through the strategic and tactical use of experiential marketing practices. He knows traditional marketing well and has several degrees and years of experience to back that knowledge up. But what he really enjoys is taking unique non-traditional approaches to connecting with consumers.
In 2004 Bud formed Fish-On Marketing. A consulting agency dedicated to providing leadership and guidance in the exploration, execution, and strategic alignment of experiential marketing efforts resulting in engaging and memorable connections with target consumers. In other words, “We’re pretty good at coming up with that WOW idea that helps you break through the clutter and connect with your target consumers…and ultimately sell more stuff.”
“One thing I’ve observed is most marketing tends to be too focused on the product. Utilizing mass “push marketing” vehicles to tout product features and benefits are all traditional tactics that used to work with traditional consumers. But consumers buy based upon emotional not rational thinking. Brands and business that create an experience around an emotional connection with the consumer will win”.
At Fish-On Marketing we specialize in working with the biggest brands to the smallest businesses to help them create a competitive advantage by re-focusing their marketing efforts on the customer experience… not just the product.
Contact Us
Ormond Beach, FL
Office: 386.672-9276
info@fish-onmarketing.com