Don’t just take it from me…

I always like to feature interesting articles from really smart people way above my pay grade that “get it” and espouse the value and benefit of experiential marketing.

A recent article  from Fortune magazine interviews Shelly Lazarus, the CEO of advertising agency Ogilvy & Mather.  Lots of great stuff but one quote worth mentioning:

 We’re living in a world now where consumers are bombarded with thousands of commercial messages - they’re everywhere you look. Unless you can cut through that and engage someone, I think you are lost. Consumers are now clearly in control. They control what they hear and see, when, and where. You have to find ways to allow them to actively engage with you, or the money you spend is wasted.

Couldn’t't have said it better myself.

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