http://www.fish-onmarketing.com/blog Experiental Marketing Blog Wed, 06 May 2009 16:39:47 +0000 http://backend.userland.com/rss092 en As many of you know I have posted often on the Starbucks brand, a leader in creating an experience around what was once a commodity.  In fact authors Joe Pine and Jim Gilmore use them to explain how products evolve through an economic progression as they move from commodity to ... http://www.fish-onmarketing.com/blog/a-frothy-war-is-brewing/ After taking a year off from blogging I felt I should come back with a post that would if nothing else inspire us all to do better work, smile more often, and approach these challenging times with a better attitude. First, my apologies for such a long absence.  2008 was probably ... http://www.fish-onmarketing.com/blog/get-out-of-survival-mode-your-marketing-needs-to-make-people-feel-good/ I know I've posted a few times about Starbuck's - the experiential case study in the coffee biz.  However, in an effort to show unbiased attention to the other guys I applaud Dunkin' Donuts effort to position themselves in a unique and competitively attractive way to the other guys in Seattle. A ... http://www.fish-onmarketing.com/blog/dunkin-donuts-knows-who-they-are-and-who-they-want-to-attract/ Marketing to kids has always been a slippery slope but this one feels like a vertical cliff.  Recently McDonald's received a lot of negative press for placing subtle advertising on report cards.  And in the face of the childhood obesity epidemic Ronald will now only be promoting healthy snacks such as ... http://www.fish-onmarketing.com/blog/is-this-a-mall-or-a-trauma-center/ With all the creative shops around I found it interesting that one of the largest beverage brands around has turned to their consumers to make the final pick for a fairly prominent piece of creative -the logo for the Coke Zero 400 Powered By Coca-Cola, the new name of the ... http://www.fish-onmarketing.com/blog/consumers-make-the-final-call/ A recent AP story out of Seattle ran in the business section titled “Starbucks brewing up plan to bring back the romance”.  I’ve always said good marketing strives to build  long term relationships not a lustful few dates.  At the center of those relationship lies consumer passion.  Over the last ... http://www.fish-onmarketing.com/blog/you-dance-with-who-brought-you-starbucks-getting-back-to-coffee-basics/ I've often said measuring the impact, effectiveness, not to mention efficiencies of brand experiences can be a little like nailing Jello to the wall. It seems that the tactics are evolving at a faster pace than the effective tools to measure them. We all have had that engaging moment with ... http://www.fish-onmarketing.com/blog/metrics/ Took a month or so off but firmly back in the blog saddle here in sunny Ormond Beach.  I hope everyone enjoyed some down time as I did and are beginning 2008 renewed and refreshed.  I begin this post with a challenge to any brand that exhibits at trade shows.  Having ... http://www.fish-onmarketing.com/blog/trade-show-trends-and-tribulations/ Someone once said that we do exactly what we want to do or have to do.  Nothing more and nothing less.  So I really don't have a very good excuse for such a prolonged absence on the Fish-On blog.  yes it's been busy and yes there's the holiday thing, but ... http://www.fish-onmarketing.com/blog/back-to-the-blog/ At the risk of inciting envy, this is the time of year I really enjoy Florida - 78 degrees in November with cobalt blue skies and a light ocean breeze.  But anyway, I was traveling around the other day in my top-down Jeep when I see another of my Jeep brethren ... http://www.fish-onmarketing.com/blog/would-you-perosnally-read-your-copy-to-your-customer/