Josh Hallett speaks the gospel of engagement

I happened to catch Josh Hallett, strategic consultant and social media expert from hyku, speak to a group of manufacturers this week.  I have seen Josh speak before and consider him one of those brand builders that truly “get it”.  Josh preaches the gospel of connection through social media and other innovative on-line methodologies.  His closing slides are worthy of a post.  He encouraged those present (mostly small business owners) to follow these four points to build their business and engage with their consumers.

Build relationships
Tell Stories
Be Authentic
Be Passionate

I found these strategies to be a nice summation of what brands (as well as any business) should live by as they try and build communities of loyal brand ambassadors.  It was refreshing to listen and talk with another passionate believer in the experiential methodology.  Nice job once again Josh!  Check out Josh’s blog for an eclectic assortment of posts that will engage and inspire.

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