Experiential Marketing
Great marketing is all about telling great stories.
Good story tellers (that’s what we help you with) attract a crowd. That crowd begins to form a community of listeners and those participants quickly become story re-tellers. Now we have a community of likeminded individuals sharing conversation about a memorable experience. The conversation leads to relationships among the community; relationships amongst the members, and more importantly relationships with the brand experiences they are talking about.
This very personal and emotional process leads to loyalty and affinity to the brand, its story, and the experience that was originally created. As the cycle progresses it pulls in more listeners, the stories grow, and more importantly so does the loyal customer base. Simple, authentic, and experience-based, this consumer dynamic is what Fish-On Marketing creates around your story and your brand experience.
The Meaning behind the Metaphor
The act of catching a fish is one that is personal, memorable and stimulates all of the senses. From the moment of engagement, referred to as the “fish-on moment”, it is an experience that requires a singular focus and is impervious to all other distractions.
Whether you’re fishing in a small pond or the deep sea, it is a universal feeling that has been experienced by almost everyone at some point in their lives regardless of age or gender. Even though the event has a distinct beginning and end, it can be recalled in the mind of the individual with excitement and enthusiasm for years. This type of emotional connection is what all companies should strive for in today’s competitive landscape. That is the meaning behind the metaphor and the differentiating premise of FISH-ON MARKETING.
Fish-On Marketing will assist in developing such an emotional connection with your customers. We specialize in providing medium size businesses and forward thinking brands with new ways to attract and connect with their target customers.
TRADITIONAL VS. EXPERIENTIAL MARKETING |
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What it's not about | What it is and what it can be | |
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| Impressions | Connections | Satisfy Needs | Fulfill dreams and desires | Product features and benefits | Benefits of User Experiences | The destination | The journey of discovery | Acting superficial | Being Authentic | Intrude and interrupt | Attract and engage | Something you’ll soon forget | Something you can’t wait to tell a friend | A message to the masses | A message that is unique and relevant | Blind dates | Long term relationships | Consumer Segmentation | A segment of one | Counting impressions | Being impressed | Brand Messages | Brand personalities | Recognizing things | Recalling things | Monologue | Dialogue | Push | Pull | Communication | Facilitation |
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