KEYNOTES
Bud Hanson has spoke to many groups of brand marketers, small businesses, sales people, and independent consultants. And while the presentations below are just a sampling of some that are relevant to a variety of audiences, we take pride in customizing a seminar, workshop, or presentation to meet the specific needs of your group. Give us a call to check availability and rates.
It’s not what you sell; it’s how you sell it. - How to float above it all in a sea of sameness.
An often overlooked aspect of marketing your brand or business is the creation of an engaging and memorable experience for your customer. It is more powerful than any advertisement anyone can produce. Features and benefits, price, promotion, and packaging are all important but are often not the most important to your consumer. Strong brands don’t sell to their customers they build relationships with them. Learn how to get people talking and remembering your brand by creating and selling the customer experience model in your business.
Now what did we get for that? - Measuring the Effect of an Experience
Invariably you or someone else will always ask that dreaded question. Measuring the effectiveness of events, customer experiences or really any marketing effort is often a tricky blend of art and science. But there are ways to approach the subject of measurement and ROI that can provide some benchmarks, useful metrics, and valuable key learnings.
Activating Sponsorships - It’s more than just slapping a logo on someone else’s event.
Whether it’s a little league team or a major NASCAR sponsorship, the work has only begun once the deal is signed. Learn how to leverage and activate your sponsorship investment. By extending that sponsorship concept/event into all your marketing vehicles you can maximize exposure and scale. Through many examples you’ll see how the activation of a sponsorship can create more value than the sponsorship itself.
Let’s Re-Think What Business You’re In - Creating a New Brand Positioning
Consumers have many choices in today's competitive marketplace. How does your offering differ and stand out amongst those choices. Learn how to re-think and clarify your business and its positioning in the minds of your target consumers. Create that unique selling proposition that puts you on the top of their list.
You are the Brand - The Art of Personal Branding for Service Professionals
Whether you are in the real estate or insurance business, or maybe an independent consultant - branding is more important than ever. Because you are the brand. You provide a bundle of benefits and certain expectations for your consumers. And you must be unique since very often what you are selling is intangible and often provided by many other competitors in your market. Learn how to create a unique positioning for your service business and differentiate yourself on the things that really matter. And very often that point of difference isn’t your actual service offering or product.