SMALL BUSINESS SERVICES
Small Fish in a Big Pond?
As a small business owner you might believe that the cost of employing a full-time marketing manager is prohibitive or that you simply don't have the budget to hire a marketing consultant to help you with your marketing. However, Fish-On Marketing has produced a very special programmed approach to help every small business owner or entrepreneur no matter how small their business model or budgets.
Small businesses like yours need just as much marketing as any major brand. Because after all - your business is your brand. But all too often owners of small businesses view marketing as the accidental result of some combination of promotion, advertising, and price discounting. When in reality it is so much more than the sum of those tactics. Effective marketing results from an in-depth knowledge of your consumer, the benefits (both rational and emotional) of your product or service offering, and the unique positioning of your business in the mind of that consumer.
Our Small Business Services
Re-Think Your Business:
Consumers have many choices in today's competitive marketplace. How does your offering differ and stand out amongst those choices. Fish-On Marketing works with small businesses to re-think and clarify your positioning in the minds of your target consumers. We will work with you to create that unique selling proposition that puts you on the top of their list. Because if you don’t stand for something…you stand for nothing.
Create the Consumer Experience:
An often overlooked aspect of marketing your business is the creation of an engaging and memorable experience for your customer. It is more powerful than any advertisement anyone can produce. Fish-On Marketing will review and make recommendations on all of your consumer touch points; from your retail environment, customer service, product delivery, and the experience after the sale. This is truly the foundation upon which great marketing evolves and the premise of Fish-On Marketing.
Strategically Aligned Planning:
“Plan your work and work your plan” is more than just a saying. It is critical to staying focused on your objectives. Fish-On Marketing can help construct that marketing plan with your input, feedback from your customers, and a thorough analysis of the competition. The plan will include such things as your company’s vision, goals and objectives, the consumer target and their needs, and an individualized plan to achieve success in your category.
Marketing Mix Analysis:
Someone once said, “Half of all my advertising dollars are wasted. The problem is I don’t know which half.” Are you spending your money on the right marketing vehicles? Between direct mail, coupons, flyers, or traditional print ads, you have a myriad of choices in how you talk with your customers. Once a strategic plan is developed and a unique positioning crafted, what do you do now? Fish-On Marketing will guide you through the myriad of marketing mediums and tactics to maximize the efficiency and effectiveness of your marketing budget.
Competitive Analysis:
Sometimes you just can’t see the forest for the trees. Why are my competitors doing so well, when I’m struggling? If you’ve ever asked yourself that, you may be ready for an outside opinion on your competitive landscape. By combining a thorough industry and competitive analysis with a bit of “mystery shopping”, Fish-On Marketing will provide you with the answers and direction to deal with intense competition and WIN!